Sale Safari Footprint Trail was a unique idea devised by Community Group Two by Two and funded by the Sale Locality Partnership "Make Sale Smile" campaign.
The aims of the Trail were:
- To create an accessible and fun activity for families in Sale Town Centre during the school holidays
- To help generate footfall in Sale Town Centre
People of Sale were invited to pick up a "Safari Trail Map" from any of the six participating Sale shops on the Trail. Participants were invited to collect five different footprint stamps on their "Trail Map" by following the different coloured footprints stencilled on the ground in fun routes through the pedestrianised areas of Sale Town Centre. Fully stamped "Trail Maps" could then be submitted for a prize draw to win hampers of goodies donated by Sale traders.
The trail ran throughout August 2015, with over 1500 people estimated to have engaged in the trail and nearly 500 people submitting completion forms for competition entry.
The following map shows the trail route, with interactive labels on each of the sections. You can also pan and zoom the map to see where the trail took place.
The average age for child participants was 5 years, 3 months.
When Did People Attend?
|Week Breakdown||Week 1||Week 2||Week 3||Week 4||Total|
|Trafford Wards||Num||% Total|
|Ashton upon Mersey||107||21.8|
|Out of Borough Wards||Num||% Total|
|East Lindsey - Marshchapel||1||0.2|
|Manchester - Brooklands||16||3.3|
|Manchester - Chorlton||2||0.4|
|Manchester - City Centre||1||0.2|
|Manchester - Didsbury West||2||0.4|
|Manchester - Northenden||6||1.2|
|Salford - Barton||1||0.2|
|Salford - Eccles||1||0.2|
|Salford - Irlam||1||0.2|
|St. Helens - Newton||1||0.2|
|Stockport - Bramhall North||3||0.6|
|Stockport - Edgeley & Cheadle Heath||1||0.2|
|Stockport - Offerton||1||0.2|
|Tameside - Droylsden East||1||0.2|
|Warrington - Hatton, Stretton & Walton||1||0.2|
|Distance from participants home to Sale (As the crow flies)||Num||% Total|
|1 Mile to <2 Miles||116||23.7|
|2 Miles to <4 Miles||30||6.1|
|4 Miles to <10 Miles||13||2.7|
The furthest participant lives 96.25 miles from Sale.
How did people get information about the Trail?
|How Did People Get Information?||Num||% Total|
|Cafe Activity Sheet||48||9.8|
|Other Methods||Num||% Other|
|Had seen footprints being painted||1||1.1|
|Other Traders Outlet (Card Shop)||1||1.1|
|Other Traders Outlet (Fish Monger)||1||1.1|
|Other Traders Outlet (Unspecified)||9||9.5|
|Saw the footprints||46||48.4|
|Someone else doing it||1||1.1|
|Trail Trader (Bean and Brush)||1||1.1|
|Trail Trader (Shoe shop)||2||2.1|
|Trail Trader (The Edge)||6||6.3|
|Trail Trader (Unspecified)||3||3.2|
Benefits of the Project
|How much have you enjoyed...?||Num||%|
|Not At All||2||0.4|
|Did you come into Sale today specifically to do the Footprint Trail?||Num||%|
|Have you made any purchases from any of the trail-stops?||Num||%|
Outcomes of the Project
- It is estimated that at least 1500 people actually took part in the Footprint Trail, with 490 people submitting trail competition entry forms
- 380 families visited Sale Town Centre during August who would not normally have come
- 247 of those 380 made a purchase from one of the participating shops, which would not have been made without the trail